The “Cradle to Cradle ®” (short: C2C) principle was developed by the German chemist Prof. Dr. Michael Braungart and US architect William McDonough developed in the late 1990s. Behind this is the vision of a waste-free economy, in which companies do not use materials that are harmful to health and the environment, and raw materials are permanently recycled.
Due to changes in the market and the topic of sustainability, the principle of cradle to cradle is also increasingly becoming the focus of the construction industry. Implementing the C2C principle is a challenge for the entire industry – above all because people tend to “tried and tested” and old thinking patterns have to be broken for this.
This is where we start. Think about it beforehand!
In this sense we develop the next generation of concrete technology and construction engineering processes. With our approach and support, we are helping to transfer the entire construction industry to a new level of performance and ecological responsibility.